Abstract:
The paper addresses the problem of defining the priority of investment support for innovation and technological changes among multiple competing entities in the industrial sector of the national economy. It emphasizes that technological changes should be implemented taking into account the organizational readiness of enterprises to effectively utilize new technologies. The author’s position is expressed, stating that the criteria for organizational readiness for innovation and technological changes are the effectiveness of innovation management processes and quality management, which collectively ensure the enterprise’s ability to create new consumer values and maintain the established parameters of consumer value, according to which it is positioned in the market. Considering the fact that these criteria are multi-component and cannot be clearly quantified, methodological approaches of fuzzy logic were used to assess the totality of their states and the dispersion parameters of individual indicators were determined. Approbation of the author’s development was carried out for a number of machine-building enterprises of the Podillia region, which are direct competitors on the local market. The calculations confirmed the legality of this approach and its practical applicability, including for machine-building enterprises of the electrical engineering industry.