Organic Products Buying in PHP

Purpose – This paper aims to acquire information about nature of customers & customer willingness to buy organic products. The purpose of this study report is to identify the reasons behind the attitude of the customer on these products. The purpose of this study report is to identify the reasons behind the attitude of the customer on these products, what are the factors involves in purchasing organic products. For this research paper I have done a face-to-face interview to gather data, which included a closed-ended questions with a structured questionnaire. Summation of 150 people participated in the poll. Conclusion of the study were analyzed using factor analysis in SPSS. Consumers regard organically cultivated goods as high quality and highly healthy, according to the findings. Such items are seen as problematic appearance and costly. Customers aren't very familiar with the market’s supply of organically farmed products. Some customers prefer organic products and they are ready to pay a high price for these products. As a result, natural product marketing tactics should target these individuals.Practical implications – According to the findings of the study, one of the most significant tasks for producers is to raise customer awareness of organic product and how to distinguish it in the market. They might stress organic items' health advantages, natural components, and high quality.Value – The findings of this study might be utilized to plan future marketing operations, since they give important understanding behaviour about these products. And learning the elements which influence them for purchasing these products.