A substantial amount of information in companies and on the Internet is present in the form of text. The value of this semi-structured and unstructured data has been widely acknowledged, with consequent scientific and commercial exploitation. The ever-increasing data production, however, pushes data analytic platforms to their limit. Compression as an effective means to reduce data size has been employed by many emerging data analytic platforms, whom the main purpose of data compression is to save storage space and reduce data transmission cost over the network. Since general purpose compression methods endeavour to achieve higher compression ratios by leveraging data transformation techniques and contextual data, this context-dependency forces the access to the compressed data to be sequential. Processing such compressed data in parallel, such as desirable in a distributed environment, is extremely challenging. This work proposes techniques for more efficient textual big data analysis with an emphasis on content-aware compression schemes suitable for the Hadoop analytic platform.